Luxury Hotels and Restaurants are missing a massive opportunity...

And that opportunity is to attract locals and regular customers to visit and spend more.

Take a moment right now to think of all the amazing hotels that are right on your doorstep. Now think about when you last visited them.

Chances are that you last went there for someone's wedding or a special event and you had a great experience. I know that's true for me.

I live 15 minutes from The Grove in Hertfordshire. But I haven't been there for almost a year. As a local business owner The Grove is the ideal location for a mid morning business meeting or the perfect place to take my family for a lovely country walk and a Sunday roast.

On the occasions I've been I've also always enjoyed a really great experience there. But still I haven't been since 2019.

So what's the issue?

There are 3 fundamental issues that Hotels need to address:

1. Poor customer engagement - At a really basic level, most hotels fail to build any meaningful relationship with their customers. They rely on semi-regular emails as a means of communicating offer after offer and deal after deal.

2. Failure to act local - Most hotels fail to engage with the individuals who live within the same community. These are the people that can actually visit you daily or weekly. These are the people that you can create true relationships with.

3. Look beyond the Spa - for those with a Spa they often offer Spa membership. This can be a successful extension to their brand but not all people love to Spa / Gym.

So what's the opportunity?

The solution is simple. Create a Member's Club which attracts locals and regular guests to visit you more often. This can run alongside your golf or SPA club.

For a small monthly fee create a Club that drives locals to sample your products and services more often.

Offer them discounts and offers and exclusive opportunities that only Member's can benefit from. The answer is to make them feel special and always ensure they are receiving good value for money.

At Two Elephants we have the ideal solution for you. Our Member's Club platform has no initial set-up costs or costly EPOS integration to worry about.

We can help you manage the monthly subscriptions and all Members get access to their own unique Member's area on their Mobile Phone.

All the communication is also via text, so you get an exceptional open rate...over 95% on average.

Have a quick peak at the Member's Club we have running for another of our clients.

Please feel free to get in touch today to see how we can help you set up your very own Member's Club.