The Seven Key Benefits of Customer Satisfaction Surveys

If you were ever in doubt about the importance of regularly measuring customer satisfaction, here are seven reasons to convince you.

1. Helps determine how satisfied you customers are with different aspects of your customer and / or service offering

2. Helps you understand differences in satisfaction levels between your different customer types

3. Helps determine which areas of your business need most improvement by highlighting service, product, process or employee weaknesses

4. Help you to improve customer engagement and loyalty by introducing steps to improve customer satisfaction

5. Helps you benchmark customer satisfaction over time and track areas of change - both negative and positive

6. Answering a customer satisfaction survey can actually help your customers find out more about the products and services you offer, including any changes to your current product and service offering.

7. Not only does it show areas of weakness, it also highlights those areas where your business performs well, enabling you to exploit those as key USP and promote areas of competitive advantage

Two Elephants offers support to businesses and agencies to design, build and manage mobile-friendly employee engagement surveys, loyalty schemes, sales promotion campaigns and corporate communication programmes. Get in touch to find out how we can help you today.